July 27, 2022
Your customers expect certain levels of performance from your shoes. People are not happy when shoes fall apart earlier than they expect. How can you predict durability of a new shoe sample before it gets on the feet of your customers?
The first major durability problem we heard about at Heeluxe as a show that developed a LOUD squeak after customers had worn it for 6 months. This resulted in thousands of shoes being returned by angry customers. The factory said they had solved the issue and that the shoe passed all durability tests. The problem was that the original shoe passed all durability tests, too! They asked us to create a new machine for durability testing. Our TIME MACHINE was born.
Heeluxe’s first Time Machine was built in 2015 and took over 40 million steps before it was decommissioned in late 2020. That’s a pretty good success story! In early 2020 the Time Machine 2.0 was launched. This new machine featured many upgrades:
Brands are using Time Machines to test the durability of new eco-friendly foams, 3D printed parts, and their new outsole design, and more. In next month’s Better Shoes News we’ll cover some of the most interesting tests we’ve ever run on the Time Machine 2.0. Until then, if you need to test your shoes for durability or learn more about Time Machine 2.0, please email the Heeluxe team at firstname.lastname@example.org.